$10K+ Per Month Sharing His Boots Expertise

Nick English is the founder of Stridewise, described as “Boot Expertise for the Modern Man” 🥾

In a recent interview, he shares…

The site generates 5 figures per month.

The income is from many sources: affiliate commissions, on-site ads, YouTube ads, and more.

Before Nick started his site…

I worked as a health and fitness writer, mostly covering nutrition for outlets like Men’s Health, Popular Science, and World’s Strongest Man.

After a few years of working at a fitness content startup, I had a decent idea of how to grow a profitable website and decided it was time to strike out on my own.

👂 Sound familiar?

I’ve profiled a good number of people who’ve turned their previous job experience into a profitable side-hustle.

Could you do something similar? 🤔

How Nick came up with the idea for his site…

Found a consultant to help me find out what I had the best chance at making a living from.

The consultant noticed my boots and asked if that was an idea I’d be comfortable pursuing. I thought that was a great idea, he ran the numbers, and Stridewise was a go-ahead.

If you can’t afford a consultant, try chatting with friends and family, see if they have any good prompts or suggestions.

You could also try using ChatGPT for this 🤖

How Nick’s site evolved…

I thought it’d just be my hands holding a pair of boots and talking about the pros and cons, but as video became a more and more important part of digital marketing, I wound up doing videos on everything.

He started his YouTube channel in March 2018 and has since grown it to 87K+ subscribers 📈

As of this writing, I see 371 videos on the channel, so Nick’s been cranking out a video each week for almost 6 years now.

The most popular video on the channel is from August 2018, with almost 1 million views…

• The 5 Best Men’s Boots You Can Buy…

Keys to the growth of Stridewise, according to Nick…

Publishing regularly, maintaining a YouTube channel, and working with link building agencies

💬 Advice for anyone looking to follow in his footsteps…

be prepared to go years without making a profit!

… It took about three years of part-time work on my weekends to get to a point where I could quit my job.

If you’re eager to make money right away, consider doing some freelance writing like Nick did to start.

You’ll learn a lot while earning a decent income much faster 😎

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