She Earned $9491 From This YouTube Video

A recent video from Mary Spender…

• How Much YouTube Paid Me For 4,700,000 Views and why…

Mary is a musician and YouTuber who posts videos of her original songs, guitar playing, and music-related commentary 🎶

Per the video, she reveals how her…

66 videos of original music [with about] 4.7 million views

… earned her $5969 🤑

Whereas…

1 video of a guitar [review] with about 5.3 million views

… earned her $9491 💰

Mary says of the review video…

It’s a 13-minute video, so it has plenty of time for ad breaks, and YouTube likes it when you make people stick around.

This is much harder to do with a single song that’s just three and a half minutes long.

She adds…

If you’re putting your original music on YouTube, try out different ways of building a video around your song.

You could try breaking down the stems for those making their own music, or teaching the guitar parts, talking about the writing process, or giving some background to the lyrics…

It’s all promotion for you and your music, but it’s a new and different type of promotion.

Also, it seems ads aren’t the only way Mary monetizes her videos 😎

Checking the description on her review video you can see that she’s also monetizing via…

1. Touring
2. Online courses
3. Patreon
4. CD sales
5. Streaming
6. Affiliate Marketing

(Checking out her Patreon: Mary currently has 640 paid members, each paying her at least $5/month. So she’s likely earning at least $3,200 per month there.)

My main takeaway from Mary is that it’s hard to make money purely from entertainment content.

Generally it’s easier to make money from informational content that helps people in some way.

In the case of Mary’s review video, she’s helping viewers make a buying decision 🤔

That said, the holy grail seems to be informational content that’s also entertaining.

Someone like Kat Norton strikes that balance well, teaching Excel in a fun way, to the point where she was able to earn $100,000+ in one day 🤯