This Weird Niche Plugin Makes $8,400/Month

Leandro Zubrezki is the founder of Notion2Sheets.

It’s a “Google Workspace Add-On” that lets you sync your Notion databases with Google Sheets, so you can use the power of both platforms 💪

I didn’t think there’d be much demand for such a niche product, but according to a recent interview Notion2Sheets is earning $8,400/month 🤑

In the interview, Leandro shares…

I was a freelance software developer for 8 years, but I decided it was time to pursue my long-overdue wish of building my own products.

💡 How he got the idea…

In May 2021, Notion released the beta of their public API… I knew Notion before but never invested too much in the product… 

I deep dived into the product itself, and communities like Reddit and Facebook groups to better understand users and realized that syncing databases with Sheets would enable some workflows that were currently not possible otherwise.

📣 How he spread the word…

The marketing strategy revolved heavily around social media engagement.

Participated in relevant discussions by replying to questions and mentioning my product if relevant.

Sharing brief videos and screenshots showcasing the capabilities of the tool further boosted visibility.

💰 Monetization…

Initially, the tool was free. However, after introducing paid plans, it took two months to acquire my first 10 paying customers.

Growth has always been organic, I am active on Reddit, Twitter, Facebook Groups and where Notion users hang and try to provide value to them, mentioning Notion2Sheets when appropriate.

We often share stories in this newsletter of people “scratching their own itch.” 

But Leandro didn’t build Notion2Sheets to solve a problem he experienced himself.

Instead, he dove into an online community in search of a common problem that he could help solve 🧐

What communities are you involved with or interested in?

Try out Leandro’s approach there, see if there’s an opportunity to provide a useful product or service.

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