$4,000/Month After Getting Laid Off From His 9-to-5

Paul van Oijen is the founder of Incomparable, which he describes as…

A tiny design studio helping you build big software.

📝 In a recent article, he writes…

I reckon a lot of you are familiar with — and probably bored to death by — the idea of the “productized” consultancy by now… 

As a long-time freelancer I’d been intrigued by the idea of “productizing” myself for a while… 

After being laid off from my 9-to-5 some months ago though, I figured it was worth the risk to take the plunge.

Paul mentions DesignJoy, a famous productized design service that earns $100K/month 🤯

But Paul noticed something about the “agency subscription” business model…

while the market was in fact quite saturated… [existing providers] were largely focused on marketing design. Landing pages, email, copywriting, leaflets, etc. 

There was a gap in the market for a purely product-focused setup, backed by 10+ years of experience in the industry.

Which is exactly where I’ve managed to carve out a niche for myself (and my occasional front-end development partner).

To the point where Paul is now earning $4000 per month 🤑

He says Twitter (X) “been straight up garbage for leads” but…

LinkedIn has been the best source of traffic bar none…

I made it my objective to post at least twice a week, sharing insights, new updates, and generally connecting with my audience.

See his posts on LinkedIn 👈

I like how Paul saw a business model that worked well for someone else, put his own spin on it, and is now reaping the rewards.

As you’re reading the stories in this newsletter, think about how you could tweak the ideas / business models / marketing strategies to work for you 🤔

Keep experimenting and you’ll eventually hit the jackpot.

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