This Turbulence Forecaster Earns $15,000/Month

Peter Murray is the founder of Turbulence Forecast ✈️

I first came across Peter’s website a few years ago, specifically this page…

• Get a Personal Turbulence Forecast for Your Next Flight

I assume it’s mainly a service for nervous fliers, so they know how bumpy their next flight might be 🙈

This text was on the page back in 2020…

My name is Peter, the founder of Turbulence Forecast. I’ve been forecasting turbulence for over 15 years, and I will personally give you a one on one briefing of what you might expect on your upcoming flight via email. I write each and every forecast personally, with about 12,000 written so far. Where else can you talk to the founder of a website every time? No questions asked refund policy!

The minimum price for a forecast in 2020 was $40, and the price was only $15 back in 2013.

Let’s be conservative and say the average price over the years has been $25, including upsells.

$25 x 12,000 = $300,000

Over 15 years, that’s an average of $20,000 per year 🤑

So Peter was likely earning at least $20k/year by writing personalized turbulence forecasts for nervous fliers.

(Btw, to have written 12,000 such forecasts in 15 years, he’d be fulfilling about 15 orders each week.)

Best I can tell, for a long time the email service was the main way Peter’s site made money 🧐

But now they also offer a Turbulence Forecast iOS app, free to download, with lots of in-app purchases.

SensorTower (free account required) estimates that app to be earning $10K/month 💰

The site also makes money nowadays via subscriptions and donations.

They get about 100k visitors per month and rank #1-2 on Google for terms like…

• turbulence forecast
• turbulence map
• flight turbulence

Oh, and it’s no longer a one-man show: Peter has been hiring help along the way.

All told, I expect Turbulence Forecast is earning at least $15,000 per month nowadays, though I wouldn’t be surprised if it’s actually double that 😎

Such a weird little niche business.

Gotta love it 😍