$10K/Month Testing YouTube Thumbnails

@RoxCodes tweeted back in July…

I have been building startups for almost 5 years

this is the first time I’ve broken $10k in one month

💬 He’s talking about Thumbnail Test, a tool that lets you…

Test different thumbnails and titles live on YouTube.

Rox in another tweet…

I launched the tool June 30th, 2022

It took me 507 days to hit $10k MRR

Of those days, I personally spent about 65% full-time on the tool

💰 Then, a few weeks ago, he wrote…

4 months later, had my first $20k month 🙂

note: this is not MRR, I just had a lot of annual plans this month

Rox writes elsewhere about his big turning point in Aug 2022…

Somehow the Mr Beast team found my twitter/twitch/thumbnailtest.com and asked me to come build some cool secret stuff for them. So I did! It was only a 3 month contract, but I worked my absolute ass off…

After working with Mr Beast, I realized I had to shoot for bigger things. I truly believe I can do something amazing with my life, I just have to push myself to do it.

He calls this his 10x Mindset Shift 🧠

Another recent tweet…

I find that the thing holding me back most is thinking of my tools as “projects”

when I think of the project, I think of improving it, building it up, making something I’m proud of

But now I think of the tool as a business

I focus on marketing and getting myself out of day2day

Rox points to these two videos as the likely reason for his big $20K month…

And notes that doing affiliate and sponsored partnerships with video creators has been huge for growing the business 🚀

Another tweet that speaks to this…

the less I worry about the small details, the better the business does

More marketing and partnerships -> more MRR -> can do more things w/ $

Last thing here: check out the little “guess which thumbnail won” game Rox has on his homepage 👀

It’s a nice interactive way of showing people the value of his product. (Plus you get offered a discount code if you play a few rounds.)