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Jordan Hughes is the founder of Untitled UI…
the largest UI kit and design system for Figma in the world. Kickstart any project, save thousands of hours, and level up as a designer.
Figma is a popular software for designing websites, mobile apps, etc.
Untitled UI basically gives you a bunch of design components you can use in Figma so you’re not starting with a blank canvas 🥳
According to a recent profile of Jordan…
He was a drummer and an aspiring teacher before venturing into the world of startups by chance in 2015.
Elsewhere, Jordan mentions the project he worked on before Untitled UI…
I built (and later sold) goodbooks.io, the largest curated collection of 8,500+ book recommendations from some of the most successful and interesting people in the world.
That’s worth checking out, basically lists of books that famous people recommend, monetized with display ads and affiliate links 🤑
(Methinks there could be a site like that for famous people in every walk of life. Example: a site listing what smartphones top athletes use.)
Back to Untitled UI, and it was an unusual project for Jordan to jump into…
I don’t have a background in design. This may sound alarming, but I consider a generalist approach an important asset.
I studied Management and Finance… before working as an Ops Manager in high-growth startups.
This involved learning fast and wearing a lot of hats.
In mid-2019, I decided I wanted to pursue design.
🚀 He started working on Untitled UI in 2021…
This library started as a side project but has grown into the largest and best-selling Figma UI kit in the world.
According to that recent profile, Jordan’s Untitled UI is likely bringing in over 6-figures per year, at a very conservative estimate.
There is a free version of the product but the paid versions start at $129 a pop.
If we assume Untitled UI is making at least 5 sales per day, then Jordan is likely earning $25,000+ each month 💰
One thing that stood out to me about Jordan’s marketing, which has surely helped him gain traction: his Made with Untitled UI tweet series.
Every day for 580+ days now, he’s tweeted a screenshot of something he’d designed with his own kit.
Simple, but effective 👍
Could you post something online every day that highlights what you’re working on?
Even if your work isn’t awesome in the beginning, you’ll improve greatly with the daily practice and people will start to take notice 👀