6-Figure Paid Newsletter Blueprint (He’s Done It Twice)

Nicolas Cole tweets…

Our paid “Write With AI” newsletter just hit $200k/year… only takes 4 hours/week.

The newsletter teaches people how to write better with tools like ChatGPT and has grown to 21,000 subscribers since starting in April 📈

It is run by Nicolas and Dickie Bush, who also run a writing program called Ship 30 For 30.

👉 Here’s a free example issue of Write with AI from several months back.

Nicolas adds…

This is the 2nd paid newsletter I’ve grown to 6 figures in the past 2 years.

(First one was Category Pirates, which hit 6 figures and became a Top 5 Business Paid Newsletter on Substack in the first 9 months.)

Safe to say, Nicolas knows what he’s doing 😎

He lays out his 6-Figure Paid Newsletter Blueprint on Twitter…

99% of the time, free newsletters are the way to go.

They’re easy to start. Easy to learn.

However… Paid newsletters are The Holy Grail of writing online…

The problem is: very few writers (even seasoned veterans who have been writing for a long time) understand how to write things that have the capacity to be monetized directly.

Nicolas says there are two types of paid newsletters 👇

• Researched Curation
• Original Thinking

Either can work…

Researched Curation can be repeated infinitely (always more to research), and Original Thinking can be repeated infinitely (always more expertise to share).

🔑 Another key…

Readers very rarely, if ever, pay for “words.”

What makes a paid newsletter work is when the reader feels as though you are giving them TANGIBLE objects delivered in newsletter form. 

What are tangible objects? 

• Reports
• Prompts
• Templates
• Case studies
• Etc. 

You can literally “hold” these kinds of things in your hands, making them tangible. And what is tangible is perceived to be more valuable. 

The secret to selling things in the digital world is to make your digital work feel like an analog object.

Could you turn your own writing into something more tangible? 🤔

Nicolas also reveals how long he would test a newsletter to see if it has 6-figure potential…

About 6 months.

If your paid newsletter isn’t generating $5-10k per month within the first 6 months, you most likely haven’t checked all the boxes… you haven’t figured out what is truly valuable…

You can give it 1 year if you want to “trust your gut.” But anything beyond 1 year is usually a dog.