Turning Customer Chats into $15,000/Month

Abhishek Kumar is the founder of Deep Research, a market research agency that helps companies gather customer insights.

So basically Abhishek and his team talk to customers on your behalf and report back with useful insights 🤓

In a recent interview, he says…

Depending on the needs of our clients, we spend 4-8 weeks speaking to their customers and helping them figure out their ideal buyer personas, the messaging that resonates with their buyer personas that can be used end to end from their website to their email marketing campaigns.

Surprisingly, they only started earlier this year…

We launched in January 2023 and are making on average $10,000 monthly in revenues. That number has consistently grown over the past 10 months and we had our best revenue last month ($15,000)

🎙️ Abhishek says he initially ran a podcast…

where I would invite entrepreneurs and talk about their businesses.

[At this point] I had built a TikTok page repurposing content from YouTube that had 130k+ followers.

[I pitched] My guests [who] had tens of thousands of followers on other social platforms but no distribution on TikTok. I don’t think they only came because of TikTok, but it helped my pitch stand out.

That’s when…

I realized that I enjoyed research more than anything. It was also the best part about podcasting… So last year I started to clean my plate and kill side projects that I no longer enjoyed or were making little to no money.

Then…

I’m removing tasks off my plate, increasingly thinking of research, and one fine night I see a post for a customer interview gig.

One thing led to another and I started working with Sophia at Ignore No More agency.

Working with her, I realized there’s a huge market for research for startups – not a billion-dollar market – but enough for me to start an agency of my own.

It still took a full year for me to quit my job, but I eventually did it.

How he got traction…

It’s cliche, but it’s doing good work… We regularly hop on calls… In total, I wrote an email or sent a DM to 400+ founders this year alone, hopped on 50+ calls, and have made many friends.

Two things to note here 👇

First, Abhishek discovered his love of research while working on another project, his podcast.

I see this time and time again: people coming across an idea or passion while busy doing something else.

Whereas it rarely happens to someone who is just hanging out, doing nothing, hoping for inspiration to strike 😕

Second, most businesses know it’s a good idea to talk to customers, but it’s a pain in the ass to arrange and do.

Abhishek identified that pain point and made a business out of it 💪

Whenever you find a pain point – for you or someone else – stop and think if there could be a business opportunity there.

Last words from Abhishek…

Just start. None of our clients have ever come through our website… I speak to a ton of founders who are still stuck in these or worse yet, wondering how they’ll get their 100th customer before getting their first. All of that is fake work – mental gymnastics.

The only validation of your idea is a customer’s money in the bank. Think about the shortest path to getting there. For me, it was a 2 page website + lots of Zoom calls.

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