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This Habit Helped Him Build a $38M/Year Company

Nathan Barry
  • Nathan Barry

  • Founder of ConvertKit
  • $38 Million annual revenue

Nathan Barry is the founder of ConvertKit, an email marketing platform that earns about $38 million per year 💰

In a recent interview, Nathan was asked about the most important habit he’s developed as an entrepreneur…

His reply…

Patience… someone described me as short-term impatient and long-term patient.

I’ve also heard this referred to as: impatient with actions, patient with results 😎

Nathan adds…

With ConvertKit it took two years to get to $2,000 a month in recurring revenue and then the very next year we went from $2,000 to $100,000

So Nathan had to be very patient during those first 2 years.

The key, he says, is to focus on the things you can control 👇

Say we’re tracking revenue as our goal for building a software company, that’s not actually within your control, that requires a bunch of [other] people to say yes…

… you have to set the goal at something that you can control.

Trent Dyrsmid, a good friend of mine, talked about his first business, he was selling IT services.

He knew the thing he could control was how many cold calls he made to pitch his IT services. 

And so every day he had two jars on his desk. One had 50 paper clips in it, the other was empty. And he was done for the day when he had made 50 cold calls and he had moved all the paper clips from one jar to the other. 

That’s something you can control.

(Btw, Trent sounds like the real deal.)

What are the key tasks in your business that you can control, and can chip away at day after day? 🤔

Updated: July 21, 2024

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