How She Gets 10 Million Views Per Video

Jenny Hoyos is an 18-year-old YouTuber with 1.6M subscribers.

She has been absolutely crushed it with YouTube Shorts, with over 600 million views in the past year and averaging 10 million views per video 🤯

A prime example of her work: Mr Beast on a Budget (18M views)…

In a recent interview, Jenny shared her insights on how she’s able to consistently create viral shorts…

I don’t ask if it will go viral. I can figure out how to make it viral.

She believes you can make any video idea go viral if you add an intriguing story and twist to it…

I’ll give you an example. 

I actually did this in a long form. In the video, I cooked for strangers to make money… Why should [the viewer] care…

Well… my kitchen’s broken, so in order to fix it I have to cook to make money…

That’s what makes people invested: having some sort of personal why or goal, and irony too is pretty funny.

🧠 Some of Jenny’s suggestions…

• Hooks should be visual and simple enough for a 10-year-old to understand.
• Every second counts in a short. You want high retention with viewers ideally looping and rewatching.
• Length matters. For her audience, videos under 30 seconds don’t perform as well. She’s found 34 seconds to be the sweet spot for her channel.
• Foreshadowing helps set expectations so viewers know what’s coming. Jenny dedicates a few seconds in each video to foreshadow the ending.
• She structures her shorts using templates like: hook, foreshadow ending, transition, problem/solution storytelling.

Worth noting that Jenny started out on TikTok, where she has 92K followers.

She eventually switched her focus to YouTube after noticing differences in how the platforms’ algorithms favored certain types of content.

But here’s the key thing 👇

Jenny gained her expertise by analyzing and studying 1000’s of successful videos to uncover what makes them work…

I’ve analyzed all of MrBeast’s shorts, all of Ryan Trahan’s shorts.

Who is crushing it in your niche? 🤔

Might be a blogger, a YouTube, a freelancer, someone building a massive audience on social… whoever.

What if you spent some time studying their approach, deconstructing their content.

You’d surely learn a few things you could use to boost your own business.