Petflix: $10M+ Helping Pets Relax

RoundWaves started back in 2011 as a project by Amman Ahmed and composer Ricardo Henriquez to create soothing audio tracks to help people relax 😌

But they soon noticed that pets 🐶 were also responding positively to the music.

Per a 2019 Forbes article, this led them to pivot and create Music For Pets, which became “a thriving seven figure business.”

Their revenue models are based on ad sales, streaming royalties and subscription, but it is the latter which sits at the heart of their future strategy for dramatic growth.

Get a feel for their music via their YouTube channels 👇

• Relax My Dog (1.8M subs)
• Relax My Cat (800K subs)

The Times reported this past July that Amman…

has sold his firm for an “eight-figure sum” to Create Music — a California record label best known for representing hip-hop artists such as 6ix9ine and Trippie Redd.

So that’s a $10+ million payday 🤑

The idea originally came from Ricardo’s dog Zuki, who would get stressed by the sounds of gang violence in his neighborhood in El Salvador. Seeing Zuki relax while listening to music composed for him was the eureka moment for Amman.

Business Insider reported a few months back…

The content is also available on Spotify, and “Petflix,” as some fans call it, now garners about 20 million monthly users. 

Also from that article…

Running a skeleton operation with few overheads, Ahmed said he focused on listener satisfaction to retain and grow his user base. He’d call pet owners who enjoyed his channels to get more specific feedback about what they liked.

Ahmed said he has only spent $5,000 on marketing over the years, preferring word of mouth and search-engine optimization. That meant the revenue generated from the channels far exceeded the costs.

“Because we grew through word of mouth, every person tells another six to seven people but with genuine passion,” he told Insider.

What a world we live in, where someone can earn $10 million creating relaxing music for pets 🤯

Goes to show that even the most niche ideas have the potential to earn big via the internet.