This Helped Grow Her Business to $1.7M/Year

Lindsay Pinchuk founded Bump Club & Beyond back in 2010.

You can see an archived version of the website here 🗂️

The blurb…

Where Parents and Parents-to-Be Connect

Bump Club and Beyond brings you the best resources, information, experts, product suggestions and dozens of premier events across the country every month!

Bump Club and Beyond curates the best information and advice from the nation’s top experts, and partners with the most trusted brands in the parenting space.

A recent profile reveals that Lindsay bootstrapped the business to $1.7 million in annual revenue 💰 and grew the email list to 130,000 subscribers.

She then sold the business in 2019 for an undisclosed sum, but presumably it was something like 2-3x annual revenue 😎

A key driver of her success was Lindsay’s focus on partnerships…

She orchestrated giveaways with relevant brands, speakers within the industry and events in retail locations where their community shopped, as well as blog posts and cross-promotions. 

While paid partnerships developed over time, they focused primarily on organic partnerships, prioritizing opportunities where the partner would share with their audience.

So Lindsay prioritized growing her audience ahead of monetization.

Once she’d built up a good-size audience, it likely wasn’t hard to land those paid partnerships.

Maybe you could partner with other businesses to grow your own audience? 

If you have a newsletter, you could reach out to another newsletter with a similar audience and propose a cross-promotion 🤝

Same could work well for growing a podcast, a YouTube channel, a social media following, etc.

Another takeaway from Lindsay’s story: her big idea was to host in-person events for a particular community, and eventually monetize with partnerships (and a VIP club).

Lindsay’s chosen community was parents and parents-to-be.

What other communities might this work well for? 🤔

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