$10,000/month Helping People Write Better YouTube Titles

Jake Thomas runs Creator Hooks…

A Weekly Newsletter To Help You Write Better YouTube Titles In Just 5 Minutes

A recent edition 👇

• 5 Clues To Spot A Bad YouTube Strategy EARLY

Jake has apparently grown the newsletter to 30K subscribers. He also does occasional consulting and has a paid database product called Creator Hooks Pro.

Jake developed his knack for YouTube titles while working as a marketing manager for a fishing company 🐟

He writes…

I would find a video that did well in another industry, like finance.

Let’s say the title was, “10 Best Credit Cards in 2023.” I would model that idea for our fishing channel and make a video about “10 Best Trout Lures in 2023.”

It worked so well that not only did I save my job, but our channel started taking off.

Ultimately, he helped the audience for that channel grow from 70K to over 200K 📈

In May 2021, Jake launched his Creator Hooks newsletter providing tips on YouTube titles…

As an avid Twitter user, he used his connections and sent the newsletter via direct messages to 80 people in the YouTube educator space. He received positive feedback from five. Creator Hooks was born.

4 months later, Jake secured his first paying client, someone with a 10M YouTube following who hired him as a consultant. This validation enabled Jake to focus full-time on Creator Hooks 🥳

In July 2022, he launched Creator Hooks Pro in response to audience demand. For $19/month, subscribers get access to Jake’s database of title examples and thumbnail breakdowns.

Jake generates two-thirds of his revenue from Creator Hooks Pro and one-third from newsletter sponsorships.

A quick look at his sponsorship application form suggests that his sponsorship pricing starts at $5000, which means Jake is likely earning around $10,000/month from Creator Hooks Pro 🤑

He’d need ~530 people paying $19/month to hit that mark.

Overall, I think it’s safe to say he’s earning at least $10,000/month 💰

Sounds like Twitter has been key to growing Jake’s audience…

He credits the subscriber boost to using Twitter threads and commenting on tweets published by other YouTube educators.

Check out his most-liked tweets here 👈