Insights From His $1.3 Million Sales Page

A chap called Theodore posted an interesting video last December 👇

• November 2022 Blog Income Report ($294,972) Income + Expenses Breakdown…

Most of that income was from a course he was selling, though he doesn’t reveal the sites or YouTube channels he used to sell it, or what even the niche he’s operating in.

💬 He replied to one comment on the video…

The courses are related to the niche and without giving anything away, they basically teach a skill, and with skills you can earn money, so they are marketed that way. Think “how to use different types of software” like GA4 or Photoshop or Github, for example, but in my niche.

Theodore is also on Twitter as @sixdigitniche, where he recently shared…

I single-handedly built a 7 figure sales page for a digital infoproduct.

Most likely he’s referring to the sales page for the same curse. 

And his attached screenshot actually shows $1,362,268 in total sales 🤯

Again, he doesn’t give too much away, but he does share…

10 quick ideas you can try that helped me get to an 8% conversion rate

Then he goes on to share 15 ideas, the last one being…

Bonuses: I said 10 tips, and you got 15, do this on your sales page. Some of our bonuses have links to their separate sales pages to prove we aren’t just coming up with “Bonuses worth $1,999″… That we actually do sell them separately for $1,999. Ask current customers how they use your bonuses… Many people create useless bonuses that their customers don’t even want. Double check they want them by asking if they even use them.

😍 Another couple of tips I liked…

Simple words. I don’t understand how people think using jargon will close sales. People love clear and simple things to read. Keep sentences short. Remove everything that doesn’t matter.

Include urgency. If your product never expires, find a way to give a bonus that will. “16 hours until you get a free consulting call with me” GREATLY improved conversions.

Reading through Theodore’s advice, my main takeaway is the importance of experimentation.

Sounds like he has tested and tweaked every part of his sales funnel, including…

• Paid ads vs. organic traffic
• Color of CTA buttons
• Low recurring price vs. one large price
• White vs. black background
• Order of headline, video, subheadline, etc.

He’s also an advocate of purposely including mistakes in your copy…

Be creative in how you ensure they read the whole page. The more they read, the more they are “investing” in you and getting closer to making a decision. This is why #4 was blank. People love pointing out errors, and I suppose those who see the error will read all of these points to see if there are any more mistakes. I’d even bet there will be someone who immediately comments about how #4 was blank before reading the rest.

I’ve seen this a lot on YouTube, and heard one YouTuber admit that they intentionally have mistakes in their videos so people will comment 😜

More comments = more engagement = more exposure.

Btw, did you spot the mistake in this write-up? 😉