5000 Monthly Website Visitors = $120,000 Monthly Revenue

Kyle Vamvouris is the founder of Vouris, a sales consulting company that helps B2B software and service companies increase sales by building sales processes 🤓

The company apparently generates $1.4 million in annual revenue despite only having “roughly 5,000 monthly website visitors” 🤯

In a recent interview Kyle writes…

I started cold calling as an SDR [sales development representative] at Intuit. 10 months later I was promoted to an account executive. 

I decided to write a book in 2017 called Cold to Committed, to teach SDRs how to book meetings through cold outbound prospecting.

Kyle had success growing teams and revenue at several startups, which made it clear he was onto something.

So I started my own sales consulting company. I didn’t take a pay check for 10 months, which was very scary as the sole income earner for my family. 

Fortunately, I was able to leverage my sales experience to get initial customers and that helped me develop an offer that my buyers wanted.

In the early days, Kyle leveraged his sales skills to find clients but struggled with his offer. He kept iterating until he figured out what worked 💪

Vouris now has two flagship programs…

• The Nest: Group coaching for founders looking to build a repeatable sales process.
• Accelerate: Hands-on consulting where Vouris acts as the client’s executive revenue team to build a repeatable sales process.

In the first year, Vouris did $600,000 in revenue, blowing past Kyle’s initial goal of $150,000 🚀

Looks like two things helped with growth…

• Kyle’s personal brand on LinkedIn
• SEO

Kyle notes…

SEO has historically been our biggest driver of new business. I didn’t hire an agency or freelancer, I just focused on writing really good content that answered very specific questions that people were searching for. 

5000 visitors per month to Kyle’s website doesn’t sound like much, but his offers are high ticket and he’s focused on B2B sales, so plenty of money there 💰

His site ranks for keywords like…

• touch base email
• sales development metrics
• how to motivate sales team
• how to hire sales rep

Great keywords to rank for as a sales consultant 👌

Goes to show that you don’t really need a ton of traffic to earn a big income. 

You just need the right people landing on your site and a high-ticket offer that appeals to them.

(It wouldn’t even need to be your own product; you could do something like this with affiliate marketing or lead generation as well.)

💬 Last words from Kyle…

I’ve never worried about giving too much away for free. What I have found is that giving great material away for free, builds a lot of trust with your audience. So I intend to keep doing that.

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