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Mike McRitchie
- Founder of Critical Path Action
- $30,000 annual earnings from writing resume
Some great takeaways in this interview:
- Noticing that he “had over 1,500 LinkedIn connections and nearly all of them were employees,” he asked himself what service he could provide to them.
- He became an “expert” at writing resumes by buying a course on the topic and going through it.
- He launched his business with a post on LinkedIn, offering a free resume review. Half the people who took him up on that became paying clients. (This is the same as The Billboard Method you’ve heard me mention before.) There’s a screenshot of one of his LinkedIn promos in the article.
- He started with a low price and kept raising it until he got diminishing returns.
- Some encouraging words at the end:
You’ll often feel like you can’t do this or you’re not worthy or it isn’t worth it. Those are just roadblocks along the way that get you off track. Everyone has those. You just need to keep pushing forward.
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