Mom of 6 Built a $6000/Month Online Tutoring Business

Side Hustle Nation has an interview with Nicole Whitworth, who started tutoring fellow nursing students while she was still in school. 

After graduating, people kept reaching out for help, so she launched Your Nursing Tutor 👈

Nicole started out by offering individual tutoring sessions to nursing students online.

As demand grew, she created a course called The PASS Program which was an instant hit.

But a few years in, her site got hit by a Google algorithm update and traffic dried up overnight 😱

Nicole tried different things over the next couple years to revive the business, all while raising 6 (!!!) kids at home. Eventually, she and her husband decided to pivot.

They shifted to a membership model and rebuilt the website around that 🛠️

The new membership offered…

• Access to Nicole’s prerecorded nursing school content
• Weekly live group tutoring sessions with Nicole
• A community of nursing students

To attract members, Nicole tried a bunch of things like being active in Facebook groups, doing webinars, and launched a podcast 🎙️

Nicole says a key to her success has been showing up “inconsistently consistently”… doing what she can, when she can, based on the constraints of raising a large family.

A huge turning point came when Nicole joined TikTok.

In just two weeks, she gained over 1,000 followers. One of her videos quickly went viral, generating 300+ email opt-ins overnight 😎

More than a year later, that video has 228K views. Nicole had posted 20+ videos before, and it’s unclear why that particular video went viral. I guess you never know which video will pop off; it’s often a game of quantity over quality on social media.

Anyway, today Nicole’s TikTok has over 80,000 followers, delivering her a steady stream of leads.

Her membership is now $97/month but it was previously priced at $47/month. She has ~90 members, so her revenue there is likely $4000/month or more. (I’m assuming she kept older members on the original price plan.)

Nicole also has a couple of self-study programs that cost $97 a pop. Probably safe to say she’s generating another $2000/month from those programs (ie. 20 sales a month total) 💰

Her tips for others….

It’s better to do a little bit over a long period of time than to try to wait for the day when you have all of the time to focus on it. – Because that day is probably never gonna come. – It’s never gonna come, it’s never to come.

You don’t have to do it the way everybody else does it. You don’t have to do it the way everybody else says you should do it. You just literally need to find what works for you. What’s gonna be your next best step forward? And then you just do that. And then you figure out your next best step after that and you do that