Working in Public (to $4 million)

Adam Wathan blogs about turning a side-project – a CSS framework called Tailwind – into a multi-million dollar business 💰

Most interesting part for me was how Adam only realized Tailwind had a broad appeal when people kept asking him about it on YouTube:

Fast-forward a few years later and Steve and I started working on KiteTail, which was going to be a developer-focused, webhook-driven checkout platform.

You can watch me build a ton of the app on YouTube […] stream after stream, people were always asking about the CSS:

This is the benefit of working in public — Steve and I would have never built this Tailwind Labs business (which has now done over $4m in revenue in under 2 years) if I hadn’t been live-streaming my work on yet-another-abandoned-side-project.

What are you working on right now? Could you do that work in public somehow?

Fiona Wong did a version of this simply by posting to her Facebook profile:

I just put out content on Facebook every single day.

I made memes about marketing. I talked about business. I showed people what I knew and tried to make them feel like they could relate to me.

That led to multiple clients and a $7k/month virtual assistant business.

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