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Endcrawl
- Platform for Film Credits
- $20,000 monthly revenue
Darko from Zero to Users analyzed hundreds of interviews with successful founders and noticed that many of them gained traction by using “powered by” marketing.
A good example is RightMessage. You’ve probably seen their pop-ups on various websites, with the “Powered by RightMessage” link at the bottom. (Scroll down the RM homepage and you’ll see it.)
But my favorite example from Darko’s article is Endcrawl, a SaaS company that pulls in $20k/month by helping movie-makers generate end credits 🎬
By default, the Endcrawl name/logo appears in the credits generated by the software. Users can remove it but many don’t bother, essentially giving Endcrawl free ad space at the end of each movie that uses their product.
Darko writes:
Here’s a simple fact: Competitors copy each other. If business A is using a certain tool, and B is their competitor, B will notice that and take a look. If competitor B determines that the tool gives A a certain competitive “edge”, they’ll most likely start using it for themselves as well.
- Is there a way you can use “powered by” marketing in your business? (Check the ideas Darko shares at the end of his article.)
- Could you help other businesses leverage this?
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