$10 Million Idea Validation

Kettle & Fire is a bone broth brand that “does well north of 8 figures a year” 💰

Founder Justin Mares writes how he tested his idea for the business back in 2014.

Instead of cooking up small batches of bone broth and selling it at farmer’s markets, he “started with some online ads and a terrible landing page.”

$50 in ad spend and $500 in revenue later, he knew he was on to something…

To me, this validated that enough people were compelled by the offer that – even if they were scared off by the janky checkout flow – this was a product they wanted.

Only then did he start developing the actual product 😎