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That site is The Penny Hoarder, as reported here. It earns about $1 million per week in revenue 💰
Kyle Taylor started the site back in 2010 from St. Petersburg, Florida. Apparently he was $50k in debt at the time.
Written on an old version of his about page (via the Wayback Machine)…
I’m 23 years old and a self described hoarder. A penny hoarder, that is…..
When I was 15 I started clipping coupons to help my single mom pay the grocery bill. I have since used my non-traditional methods of saving and earning money to help pay for rising tuition bills, car payments and rent all the while never having to answer to a boss.
After much encouragement from friends and family I’ve decided to start blogging about my earnings/savings.
The Penny Hoarder looked like an amateur effort back then, but a decade of hard work and constant improvement clearly paid off for Kyle 👏