This Newsletter Makes $2 Million a Year

It’s the Ferrari Market Letter 📬

Chris Bakke wrote about the business on Twitter…

One of my favorite small business ideas:

1.  Pick a hobby that you spend too much $$ on
2.  Create a newsletter for that hobby
3.  Market to other enthusiasts via reddit/twitter/FB

The Ferrari Market Letter has 5k subscribers and does $2m+ in revenue with a team of 2.

People who love cars, watches, purses, shoes, clothes, wine, whiskey, cigars, skiing, bicycling, hunting, etc. will pay big $ to learn from, connect with, and buy from other enthusiasts.

Worth noting that the Ferrari Market Letter started as a print publication and has been around for 40+ years. So it’s definitely not an overnight success.

Sah Kilic has a write-up on that business and opportunities to create similar.

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