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Over at UAC, Darko reports that YouTube’s social media market share has grown from 73% to 81% in the last two years, while Facebook’s share has remained flat at 69%.
Opportunity: There’s an obvious supply/demand gap between YouTube and Facebook. Go to Google and type “Facebook ads”. Now do the same for “Youtube ads”. The ecosystem around small businesses advertising on Facebook is HUGE. YouTube? Not so much.
2021 might have created a gap in supply/demand that you can exploit if you can find how to use YouTube ads in an efficient way.
I did a little more digging and Facebook collected about 4x more advertising revenue than YouTube in 2020 Q4, and it looks like ad spend is still trending upwards on both platforms 📈
So you can do well offering ad services on either, but there’s still a lot more money being pumped into Facebook ads right now.
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