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Steph Smith breaks down her clever research process in this thread 👈
An example of an opportunity she spotted recently:
Hard kombucha.
In grocery stores in California, there’s an entire section for it. In Florida, I can’t find it if I try. That won’t be the case in 5 years.
And for the rest of the world? There’s almost no search volume. So much room to capitalize.
If you’re already focused on a niche or industry, you could use Steph’s research process to spot emerging trends and/or find topics to cover on your blog/podcast/whatever.
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