He Expanded One Major Job Board Brand Into Several More

Back in the 90’s Dan Rohn was a copy editor and business reporter for The Washington Post 📰

Then he worked in the AOL Newsroom for a year.

In 1998 Dan struck out on his own and launched JournalismJobs.com, a job board for, well, journalism jobs.

25 years later, that job board is still going strong 💪

Pricing starts at $100 to post a job and ~250 jobs have been posted in the last 30 days.

So it’s likely pulling in $20,000+ per month from job postings alone 🤑

They also have display ads on the site, but hard to say how much they’re earning from those. Similarweb estimates the site gets only 85k visits per month, while a 2022 write-up says “the site claims to have 2.5 to 3 million views per month.”

If that latter number is accurate, they may be making more from display ads than from job posts.

But Journalism Jobs may not even be Dan’s most successful job board.

He has several others 👇

• AccountingJobs.com
• BioStatJobs.com
• TeachingJobs.com
• TutoringJobs.org
• WritingCareers.org

They’re all monetized the same way, with similar pricing packages.

AccountingJobs has ~25 job posts in the last 30 days, so that’s likely earning $2000+ per month.

None of the others look to be doing well… 

…except for TeachingJobs.com, which boasts ~300 jobs posted in the last 30 days.

So we can put that one down for another $20,000+ per month.

All told, I expect Dan’s job board empire is earning him at least $45,000 per month 💰

(Unclear if he has a bunch of employees or if it’s mainly just him running things.)

Obviously Dan benefitted by getting into this game super early.

But I suspect there are still plenty of opportunities to create successful job boards in different niches.

Try this: make a list of the industries and locations you’re familiar with – Dan was familiar with the journalism industry, remember – then Google around for jobs and job boards in those niches.

Eg…

• Farming job board
• Nursing jobs
• Australia summer jobs
• Virtual assistant job board

If you’re fluent in another language, try searching for job boards in that language 💬

Keep an eye out for niches that are lacking job boards, or those where the top-ranking job boards look terrible.

Then do some keyword research and see if there’s much demand for the niches that catch your eye 👀

Related: Ugly Jobs Website Earning $100K/Month With Display Ads

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