$150,000 in 12 days

I don’t often mention Kickstarter projects on this site because it’s mostly physical products on there and IMO that’s a very advanced type of online business (Level 5).

But there are lots of great takeaways from this portable blackout curtain that raised $120,000 in only 12 days 💰

The two founders – Mark and Hannah – quit their 9-to-5 jobs in February and shared their story on Reddit a few days ago.

Three things that stood out to me:

First, they did a TON of work before actually launching the product, a good reminder that success is largely determined by what you do when nobody’s watching.

Second, before getting too deep they “spoke to so many helpful Kickstarter entrepreneurs who’ve been through this before.”

Before diving into a project yourself, find people who have already done it and ask what they’d do differently if they were starting over. Learn from their mistakes to avoid making your own.

Third, Mark and Hannah hired quite a bit of help:

• A firm to build out the Kickstarter page and project manage
• A video production company for the Kickstarter video
• A social media manager

More than 500,000 projects have been launched on Kickstarter and many of them hire help. You could earn a decent income providing one of the above services or similar.

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