$15k/month Affirmation App

It’s called Mantra, available for iOS and Android.

The creator – Efe Helvacı from Turkey 🇹🇷 – tells the story of the app via Indie Hackers.

In short:

• Came up with the idea in 2017
• His girlfriend used an affirmation app and he figured he could build a better one
• Was the first app he built by himself
• App was free initially, but got so popular that Efe decided to try monetize with premium subscriptions
• Earned $3500 the first month subscriptions went live
• Hit $15k MRR earlier this year
• Never spent any money on marketing

What I love about Efe’s story is that he started out just trying to improve upon something fairly simple, never expecting that it could turn into a nice little business 📈

Keep an eye out for subpar products and services in your everyday life, and brainstorm how you might improve upon them.

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