21-Year-Old Entrepreneur: From Idea to $11M in 18 Months

Here’s a fascinating 2-hour interview with Oliver Brocato…

🍫 Oliver is the guy who started Tabs Chocolate…

Pleasure-boosting dark chocolate with high-quality natural ingredients to increase your sex performance

It’s basically chocolate with some supplements that allegedly boost sexual health and performance 😍

You may have seen Tabs being promoted all over social media in recent months.

At only 21 years of age, Oliver has taken the business from idea to $11 million in revenue in only 1.5 years 🚀

The idea was key…

Most people start off trying to build the product and brand and then try to figure out how to market it. 

Whereas I have a very clear understanding and background of TikTok and viral marketing… so I kind of reverse engineered it… I was like, how do I build a product that’s going to go viral, that lends itself to organically going viral?

So Oliver took two things most people like – sex and chocolate – mashed them together into one product, and marketed the hell out of it.

He took a year to get the product and brand right before launching ⌛️

He positioned it as a premium product…

We’re not selling chocolate, we’re selling an experience, we’re selling a mood and therefore the whole entire vibe needs to be spot on. 

Otherwise how do you justify selling three tiny 20 gram squares of chocolate for $29.99? You can’t justify that. 

But I’m not selling you chocolate. I’m selling you the best night of your life with your loved one.

Oliver was living with his parents while building Tabs, feeling like a loser, constantly having to reassure them that his little internet business wasn’t some silly distraction 😕

TikTok was key to marketing the product…

[TikTok has] democratized the ability to go viral. It doesn’t matter if you have 500 followers or 500,000 followers. 

So instead of paying some big celebrity for their brand name and their distribution, I want to work with the smaller guys because if they make good content they can hit the “For You” page, they could go viral, and therefore I’m able to stretch my marketing dollars.

That was Oliver’s starting strategy on TikTok. 

It got hard to manage 100’s of small influencers so he eventually hired dedicated content creators 😎

He paid one guy $2000 to create and post 30 videos on TikTok…

That month he generated $70,000 to $80,000 in sales.

Back in November he tweeted…

Just paid my top tiktok content creator $12,258 for the month 💰💰

See the kinds of videos that content creator was producing here.

($12k in one month for making short videos like that, not bad right?)

I wrote up 10 pages of notes from that 2-hour masterclass with Oliver, tons more insights and takeaways shared there 👀

If you’d like to see my notes, follow me on Twitter and DM me the chocolate emoji 🍫

I’ll reply with a link to my Google Doc.

Wrapping this one up with words from Oliver…

It’s important that you don’t put people on pedestals and you don’t have these limiting beliefs like, “I can never be like this guy,” or “I’m not smart enough”… 

You could do whatever the f*ck you want to do in this life and there is no constraint, there is no ceiling on your potential. 

At the end of the day, it’s up to you.

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