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Kael Cabral
- Creator of Nobody Sausage
- $50,000 estimated revenue per sponsored post
A guilty pleasure of mine is to check out the latest Nobody Sausage videos on one of these platforms 👇
They are short videos of animated sausages – yes, really – dancing or doing a skit 😂
It all started on TikTok in March of 2020 with this 11-second video…
As you can see, the animation has come a long way in just 3 years.
Brazilian-born Kael Cabral is the creator of Nobody Sausage, and the story goes…
When Kael… posted his first video on TikTok, he wasn’t expecting to blow up, overnight there were thousands of views and followers. And that was the start of an era.
Info on Kael’s background here, including…
Due to his neurodivergence, Kael had difficulties socializing and interacting with other kids. In the meantime he found himself through art, such as drawing and painting which enabled him to create his own comic books.
He majored in Industrial Design because of his passion for arts. At the time there weren’t many options for Visual Arts in Brazil, so he learned it on his own, animation being his main goal.
The process was slow at first, doing frame by frame of scanned photos, but after some time he became more in touch with Motion Graphics. By then, Kael had discovered many Brazilian animators and started learning After Effects.
Looks like Nobody Sausage really took off in October 2022, gaining 16.7 million followers that month alone.
SocialBlade now estimates that the YouTube channel is earning $13.5K – $215.9K per month via ad revenue 🤯
Nobody Sausage might be making even more money from brand deals, having worked with the likes of Hugo Boss, Adidas and Netflix.
Info on the Netflix partnership from the NS website…
For Netflix’s premier of the Red Notice movie, Nobody Sausage was invited to recreate the trailer and epic heist – animated Sausage style. After all, it’s what the platform really likes.
The recreated trailers were watched 1.53 times longer and engaged 62% more than the conventional trailer.
(Watch the recreated trailer on TikTok, 1M views.)
Apparently the standard rate to sponsor a creator with 1+ million followers is $10,000+ per post.
So with almost 30M followers across all platforms, Nobody Sausage could well be commanding $100,000+ for each brand deal 🤑
But let’s be conservative and say they’re earning $50,000 per deal.
Here’s a recent one they did with Bubbaloo gum 👀
Last words from an interview with Kael…
I start my day slow—I do my daily meditation and yoga practice. After that, I go sit down with my sketchbook and get some creative ideas. I also check TikTok to see what’s trending at the moment.
My most important advice is to have fun while creating content, to make your inner child happy. When my inner child is cheerful and excited, I know I’m in the right place.
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