$300k/month Gmail extension

Words often attributed to 🏒 ice hockey legend Wayne Gretzky…

I skate to where the puck is going to be, not where it has been.

Many business success stories begin with some insight or realization that something that was once impossible is no longer so.

Here’s an entrepreneur named Ajay Goel talking about the origin of his business…

In mid-2013, while soul searching for my next venture, I decided I wanted to build a way for people to respond to emails faster. Gmail had just released an API, so the technology was finally available to work with Gmail messages outside of the native Gmail product. I named it Wordzen.

While working on Wordzen, I found that I needed a way to send some small group personalized emails, and I didn’t like the existing solutions. GMass was built as an internal tool to help run Wordzen. As it turned out though, Wordzen never gained much traction, but GMass did.

It cost Ajay less than $10,000 to launch the first version of GMass and it now pulls in $300,000 per month 🤑

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