$407,443 Naming Chinese Babies

CNBC Make It has the story of Beau Jessup, who started a website that helps 🇨🇳 Chinese parents come up with 🇬🇧 English names for their kids.

Beau started the business in 2015 and the CNBC article is from 2019. Beau’s website is still online but it looks like it’s free to use now.

In a 2017 TEDx Talk, Beau reported that she was charging £0.60 for the service and naming about 850 babies daily – on autopilot, via an algorithm – which would have earned her $600+ per day 🤑

Beau came up with the idea for the site when a Chinese business associate of her father asked for help in naming her daughter.

Most people would help out with a request like that, then move on with their lives. But Beau realized the value of the service she had provided and figured there were many more Chinese parents who would pay for it.

Next time you help someone out, ask yourself if other people might value the same service. You never know what might come of it.

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