A Tried & Tested Way To Go Viral

I noticed two similar tweets going viral the other day…

• @itsPaulAi: 8 things impossible on ChatGPT but that Bard can do (for free)
• @moritzkremb: 10 things you can do with Bard that aren’t possible with ChatGPT

The tweets were posted about 4 hours apart.

I’m not sure if the second guy got the idea from the first. But even if @moritzkremb is a copycat, he still got 4+ million views and probably 1000s of new followers 📈

So while his tweet may not have been original, it worked.

It’s probably the most reliable strategy for going viral: find some popular/trending content, then leverage it to gain some attention for yourself or your business 😎

You can do that by…

• Creating your own version of whatever’s trending
• Responding with a hot take
• Repurposing the content for a different format/platform
• Creating a clever meme on the topic
• Etc.

Anyway, those tweets got me thinking about the top 10 most visited websites in the world (source)…

1. Google.com
2. YouTube.com
3. Facebook.com
4. Reddit.com
5. Amazon.com
6. Yahoo.com
7. Twitter.com
8. Wikipedia.org
9. Weather.com
10. Instagram.com

(Okay fine, I left out two from that list, because they’re a bit naughty 🙈 and I didn’t want this email to end up in your spam folder.)

For most of the sites above, there’s a way to see what’s trending on them…

• Google Trends
• YouTube Trending
• Facebook & Instagram Hot Topics
• r/popular and Subreddit Stats
• Amazon Best Sellers and Trending Products in May 2023
• Twitter Trends (log out to see worldwide)

If you’re a content creator looking to grow your audience (especially on social), it might be worth spending some time looking through those resources each week, and planning your own content accordingly 🧐

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