$1 Million Hyperlocal Website

Ever heard of a city called Frisco? 🤔

It’s the 14th biggest city in Texas with a population of ~200,000 people.

8 years ago, a husband and wife – Scott Ellis and Wendi McGowan-Ellis – started a website about the town: LifestyleFrisco.com.

Per a recent podcast interview, it seems the site has bloomed into a 7-figure business 📈

Scott and Wendi spent the first 3 years growing the audience before monetizing, mainly with sponsored content.

At about the 20-minute mark of the interview, Wendi reveals the core content package that they initially sold to local businesses for $575/month: a series of feature articles, a podcast interview, and a short promo video.

She also mentions a local home builder that paid them $6000/month for more content 💰

See the bottom of this page for Lifestyle Frisco’s current packages and prices, including $350 for a post + story + link on their Instagram account (19k followers).

Later in the interview, Scott and Wendi say they would produce less website content if they were starting over, and focus more on newsletter content. They also reckon they could have started monetizing a year earlier than they did.