Bad Marketer Earning $2000/Month

Fernando Pessagno reveals how he earns $2000 per month from ResumeMaker.Online, despite the fact that he’s “far from being a good marketer” 🙈

Fernando launched the site 3.5 years ago, and has mainly worked on it on weekends while holding down a full-time job.

His main traffic source is SEO and at first he was struggling to generate quality backlinks to boost his site’s ranking in search engines. But then he changed the angle of the story he was pitching to news sites…

Instead of making it about the product, I made it about my personal journey. During that time, Argentina (my home country) was suffering harshly the economic effects of the pandemic and it was under one of the most strict set of restrictions in the world. The story about an Argentinian that fled the country, landed a job overseas, and was helping others do the same was much more interesting to a mainstream audience than just talking about a website.

Pitching his story that way landed Fernando an interview – and backlink – on a big South American news site. Many smaller sites then picked up on the story, resulting in plenty of bonus backlinks 😎

Pretty good for a bad marketer.