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Quentin Gilon is the co-founder of ManyPixels, a design service where clients pay a flat monthly fee (starting at $499/month).
He recently shared all the acquisition channels they have used to grow the business 🚀 and the results of each.
When they launched back in 2018, their early success was “a combination of community building, personal branding, heavy discounts, and Product Hunt launches.”
Nowadays most of their new customers come via SEO and referrals 🤝
My key takeaway from Quentin’s experience is that you never know what acquisition channels will work best for your business; you have to test to be sure. And retest later because the landscape is ever-changing.
Also from Quentin:
I don’t think you always need to have a comparative advantage. Most of the time the space is big enough for multiple players. Also, your brand can always be the differentiator.