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350k words / 840 days / $100,000

Michael X. Donovan
  • Michael X. Donovan

  • Co-Founder of Niche Twins
  • $100,000 1-month blog revenue

Michael X. Donovan shares 27 months of data from his blogging journey 📈

He doesn’t reveal his blog – “too many copy cats in this space” – but it’s fascinating nonetheless.

Highlights…

  • Took him 6 months to earn his first $1.
  • He published 43 posts his first year and only earned ~$200.
  • Growth exploded at the end of year two: $30k earnings Nov + Dec.
  • Last month he almost cracked $20k.
  • Monetized entirely with display ads.
  • Now at 240 posts, wrote 90% of the content himself.
  • And he’s still holding down a day job.

Michael recently tweeted

I’ll pass $100,000 in total revenue from my #blog this month.
To get here, I wrote ~350,000 words of content over the span of 840 days. 🗓
That’s 416 words a day…
Content is a game of discipline. There are no shortcuts, only repetitions.
Fall in love with the reps.

Related: “YouTube is hard… be patient and ride the wave”

Updated: September 26, 2023

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