$42,000/Month Building Websites For Churches

Tag line for The Church Co…

Built-for-you websites designed to grow your church.
Our goal is that more people visit your church and we’re using websites to make that happen.

Founder Paul Cox wrote in September 2019…

We are 27 months into taking payments at The Church Co. It took 22 months to get to $10k and just 5 months later we are at $15k.

So apparently they started around mid-2017.

Paul’s update from November 2020…

It’s safe to say that this idea has been validated now. We have 1000 customers and $42k MRR.

Soon after that, he stopped sharing revenue numbers 🙁

See here for The Church Co’s pricing options. They charge $0 for setup so long as you sign a 1-year contract for one of their monthly payment plans, which range from $29-199 per month.

Brett Williams uses a similar model for DesignJoy – which apparently pulls in $40k+ per week 🤯 – and reckons there’s a lot more room for this kind of thing in the web design space…

1. Pick a niche (gyms) and develop ~5 solid web templates.
2. Charge $0 setup fee and personalize the site accordingly.
3. Charge $99/m maintenance plan after that.

Extremely attractive offer for client, with long-term recurring revenue for yourself.

That does sound like an extremely attractive offer, but I’d still argue that the hard part is finding people to take you up on it.

A couple of years into building The Church Co, Paul Cox stumbled upon a customer acquisition channel that led to 38 customers aka the “largest amount of growth we have seen in a single month”…

We found an instagram account with a 50k following of Church Creatives. Church Creatives are mostly responsible for their church’s website. The ad cost us $300 and we ran it in July and August…

This $300 ad seems to have hit our exact target audience and is proving to be our best investment.