This website is making $100k+ a month just with ads. The website sends you alerts for newly available jobs. Only focused on India.
They get about 13M visitors per month. So my $100k estimate might be false. It might be even more.
Description from the website…
FreeJobAlert.com provides free job alert service to job seekers in India on latest government jobs, on study material and on video lessons with online test.
And yeah, Similarweb estimates that the site gets 13.3 million visitors per month.
Looks like it’s mainly monetized with Ezoic and Google display ads 💰
Apparently Ezoic ads can pay anywhere from $1 to $50 per 1000 ad views. A site like FreeJobAlert is probably on the higher end of that scale, but even a conservative estimate of $10 per 1000 views = $130,000+ per month.
The site has been around for 10+ years so it would be hard for even a better-designed site to compete with. But there’s surely an opportunity to build something like this for other niches/languages/countries 🤔
(Also, be sure to give Ismael a follow on Twitter. He digs up lots of interesting businesses like this one.)
Update 👇
A reader emailed to say…
I think your math on the Indian Job ad site is off. Indian traffic is worth way way less than US. I have a South African site that gets very significant traffic and the most I’m able to squeeze out is around $2 per 1000. SA is a tier 2 country, and India a tier 3 … I have a (smaller) Indian site which gets around $0.2 per 1k. Now perhaps a job website can earn on the higher end, but I would be surprised if they are above $1 per 1k and from experience I would expect less than that.
As you can see in the image below, the EPMV for United States visitors is $59.21 for this sample website while the EPMV for India visitors is $10.44. Therefore, the website publisher would benefit by attracting more users from the United States than it would from India to increase the average EMPV with Ezoic. Alternatively, the publisher could post more content that attracts visitors from the United Kingdom or Australia, which are also high-paying countries with $61.96 to $64.79 EPMVs.
(EPMV = earnings per thousand visitors)
Also, Ezoic’s own Ad Revenue Index shows that ad rates in the USA are usually 2x the ad rates in India.
So FreeJobAlert.com might still be pulling in $100,000+ per month, as they may be hitting $10 per 1000 views with their display ads.
But they could also be earning much less than that.
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