$500,000 Revenue By Age 22

Some dude named Mateo Price recently sold the YouTube analytics company that he started in college.

The sales price is undisclosed, but at the time of sale – just a year after Mateo had graduated – the company had apparently pulled in $500K in revenue while helping YouTubers like Ali Abdaal and AJ Lapray “generate more than $6 billion in revenue” 💰

I love the origin story of the business…

Price sent a cold outreach email to Jesser, a YouTuber he followed who’s known for basketball and challenge videos, and offered to help him increase his engagement and brand awareness. Price didn’t have formal experience in this space… but he knew social media and understood Jesser’s audience.

So basically Mateo reached out to a content creator he liked, offered to help grow his audience, figured out how to do just that, then leveraged that success to land more clients.

But as detailed in another article, it wasn’t quite that easy: Mateo had to follow up with Jesser a couple of times before getting a response, and worked for free initially to prove himself 💪