$1 Million Selling Notion Templates in a Single Year

Thomas Frank tweets…

My team and I made $1 million selling @NotionHQ templates in a single year (Jan-Dec 2022).

They sell two premium Notion templates 📑

• Ultimate Brain ($99)
• Creator’s Companion ($149-229)

They also offer some free Notion templates (here) and sell the two premium templates as a bundle.

Thomas again…

Bundling works. The Creator’s Companion/Ultimate Brain bundle outsells the other editions by a 3:1 ratio, and results in much higher average order value.

After Thomas sold $100,000 worth of templates in April 2022 alone 🤑 he broke down his “exact strategies for audience building”…

– Built an audience w/ tutorials and free templates
– Spent a LOT of time on the sales page
– Product bundles
– Upgraded the customer experience everywhere

YouTube has been a key part of Thomas’ audience-building strategy. 

He now has 2.8 million subscribers on his channel. He promotes his own products there but also revealed these earnings for last year…

• YouTube AdSense = $153,000
• Video Sponsorships = $67,000

I’d encourage you to read through his full thread on Twitter as there’s tons of good stuff in there 👍

And I’m glad to see Thomas emphasize that he’s not an overnight success…

I’ve been creating content since 2010. I went full-time in 2012, made my first hire in 2016, and currently have a team of 8 people (including myself).

This is a long-game business. If you’re trying to do something similar, sticking it out is key.

Finally, two huge (and free) resources from Thomas…

• Notion Formula Reference
• How to Be a YouTuber: The Ultimate Guide