One Man, $13 Million A Year

Jon Davids did some sleuthing on a company called Digital Inspiration, started and run by a guy called Amit Agarwal in Uttar Pradesh, India 🇮🇳

Amit pulls in an estimated $13 million per year – though perhaps as much as $30 million per year – via several simple “niche plug-ins for google apps like gmail and docs.”

Apparently Amit’s first plugin was this Mail Merge for Gmail, which has been downloaded 7.5 million times. It’s a freemium plugin with upgraded versions available for $39 to $79 per year 😎

Jon writes…

So if even 5% of these downloads end up in a paying user, that’s $1.5M in annual recurring revenue. And I’m sure it’s more than that. He has customers like Uber and Zoom who are paying for 100’s of enterprise users. Those licenses are printing money.

Among Amit’s other apps…

• Document Studio for Google Sheets – 6.7M downloads – $79-99/year premium
• Email Notifications for Google Forms – 10M downloads – $39-79/year premium
• Save Emails from Gmail to Google Drive – 2M downloads – $79-99/year premium

I think the key for Amit is that he has been building an audience via his blog since 2004. According to SimilarWeb, the site gets 5.2 million visits per month, and about a third of that traffic comes from the US 🇺🇸

According to Ahrefs, this reverse image search feature on the site brings in 1.5 million visitors per month on its own. Amit has some Google ads on that page, which could earn him as much as $200,000 per month (source) 🤯