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How to Get Startup Ideas

Paul Graham with some timeless advice

The way to get startup ideas is not to try to think of startup ideas. It’s to look for problems, preferably problems you have yourself.

Pat Walls recently shared a good example of this in a 1-minute video.

He tells the story of Dylan Jacob being dissatisfied with a warm beer and going on to launch a koozie company that now does more than $100 million a year 🤯

Related: 47 ways to come up with a business idea

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Updated: March 7, 2025

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