$7,400/Month Niche Job Board

Pieter Levels once tweeted about a guy who buys random domain names and then tries to turn them into businesses.

For example:

• BirthdayParties.com – directory of birthday party venues and entertainment
• RanchWork.com – ranching job board
• VidaliaOnions.com – D2C onions

The guy’s name is Peter Askew and he wrote about the onion business here 🧅

But RanchWork.com seems to be the star of Peter’s portfolio nowadays.

He tweeted earlier this month…

RanchWork.com revenue from last 9 years. (for new followers, I’m building this solo)

2014: $10,479
2015: $16,487
2016: $20,139
2017: $26,552
2018: $26,152
2019: $20,355
2020: $31,933
2021: $62,113
2022: $88,534

In an article about the project, Peter shared why he decided to launch a job board when there are so many big competitors out there…

Now, sure, from the outset, I could have viewed this idea from a defeatist attitude, that being, “What? I’m gonna try to compete with Indeed, SimplyHired, Monster, and the like? They’re VC backed heavyweights… I have no chance.”

I rarely approach projects from this mindset. I tend to approach them from the perspective, “what do I have to lose”. And usually, the answer is “not much”.

The same article has a postscript revealing how Peter bought the domain RanchJobs.com for $5k after first being quoted $15k for it 😏

In short, he bided his time and used “a 3rd party domain marketplace platform where I could remain somewhat anonymous.”

RanchJobs.com now redirects a few hundred people per month to Peter’s job board.