Crypto Newsletter Earning $30K/Month

Dillon Newman is the co-founder of CoinSnacks, a newsletter that delivers “digestible crypto news” once a week to 70,000+ subscribers. 

According to a recent interview, the newsletter is now earning $30,000 per month and on pace for $360,000 in total revenue in 2022 💰

They mainly monetize by selling sponsorship spots in the newsletter. A recent edition I saw had almost 900 words of content, with about 50 words promoting a sponsor.

Dillon and a friend came up with the idea for CoinSnacks back in 2017 after Dillon lost his job at a financial research company…

we were reading a few crypto-focused newsletters to become more knowledgeable in the space. Although they were all good, we quickly realized that they were speaking to an intermediate to an advanced audience.

So it dawned on us: What if we wrote a newsletter focused on bringing people with no crypto knowledge to a beginner’s level? That’s when CoinSnacks was born.

A key takeaway from this is you don’t need to be an expert on a topic to start and grow a newsletter…

Through this process, I have learned that it is okay to build your knowledge of the industry as you build your product. I didn’t have to be an expert on day one. You can always hire experts or spend your time learning an industry inside and out. But if there is no competition in a market, even subpar information will win. Just start.

Also noteworthy: a big part of the CoinSnacks growth strategy has been acquiring other newsletters in the same space 🤝

For example, they bought…

• A 25,000-subscriber newsletter for $15,000
• A 2,000-subscriber newsletter for $600

Apparently that has been a much cheaper way for them to add subscribers compared to something like Facebook ads.

Dillon recommends reaching out to newsletters manually to discuss an acquisition; he figures you can cut much better deals that way.

But if you prefer browsing a marketplace of newsletters for sale, check out Duuce.