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eBiz Weekly #77

Robo Advisors: $25,000 Comparison Study

This week:

  • Startup School from Y Combinator
  • Fastest Growing Marketing Jobs
  • 3 Levels of Pricing
  • Robo Advisors: $25,000 Comparison Study
  • Buying and selling shares in people
  • Ever heard of Drop Servicing?
  • Neil Patel’s Free SEO Course
  • Keyword tools have gotten worse
  • 100% discount on Programming course
  • Apply it in one direction

Startup School from Y Combinator

Y Combinator is a startup accelerator. They’ve helped launch over 2000 companies, including Stripe, Airbnb, Dropbox and Twitch. All combined, the valuation of the top YC companies is more than $150 billion 💰💰💰

Oh, and they teach a lot of their best stuff for free via the YC Startup School.

Here’s the curriculum. 30 lessons total, about half are video.

Fastest Growing Marketing Jobs

Exploding Topics put together this list 📈

You can see the top 5 below, with links to opportunities on Upwork (good for freelance) and FlexJobs (best for remote jobs):

  1. Email marketing specialist – upwork | flexjobs
  2. Social media manager – upwork | flexjobs
  3. SEO specialist – upwork | flexjobs
  4. Content strategist – upwork | flexjobs
  5. Copywriter – upwork | flexjobs

3 Levels of Pricing

Charles Burdett writes that plenty of people still buy his £90 physical product – a card deck to facilitate workshops – even though he gives the digital version away for free:

I’ve learnt that there’s only three levels of pricing: Premium, free or Introductory Pricing. The psychology around introductory is that it rewards loyalty to customers, but then after a certain date, the price increases permanently.

People save money on discount brands, to spend on Premium brands, so which one we choose to be determines the price we should be asking for.

He also writes on Reddit:

The biggest thing I learned is that, your price is also a part of your product. It’s a part of the story people buy into. A higher price also signals high value.

What does your price say about your product or service? 🤔

Robo Advisors: $25,000 Comparison Study

Robo advisors “create investment portfolios based off of automated strategies.” They’re basically a set-it-and-forget-it investment strategy.

You might have heard of Wealthfront and Betterment – those are robo advisors 🤖

Day Trade Review deposited $5000 in each of five different robo advisors and have been measuring the performance and benchmarking them against the SPY ETF.

After a year, the SPY benchmark has mostly held the top spot but has also proven the most volatile. Wealthsimple is the only robo advisor portfolio in the case study that’s currently profitable.

Buying and selling shares in people

Speaking of investments, the Hustle has a write-up on a company that lets you buy and sell shares in people 🤑

Entrepreneurs and futurists are selling up to 500 hours of their time — priced at 1 hour per share — over at Human IPO.

[…] The idea is this: As the people behind the IPOs become more successful, their time will get more valuable.

Let’s say you bought 10 shares — 10 hours — of Mark Zuckerberg’s time back in 2003, before Facebook launched. Probably pretty cheap. But now that 10 hours with Zuck is worth millions.

Also from the Hustle: the fascinating story of Mike Merrill, who started selling shares in himself back in 2007.

He’s since sold 14,071 shares. Current price is $5.05 per share.

Ever heard of Drop Servicing?

Worth looking into if you dig sales and marketing 🤝

An explanation of the model on Reddit, from someone earning $3k/month with it:

First, you find in-demand services that freelancers are already offering at low prices on freelancing websites. You then market their services to businesses that need it. Once you get the sale, you hire the freelancers to deliver the work for you.

Through-out delivery you act as a bridge between the freelancer & the service buyer. You make your money by quoting a higher price to your clients than what your freelancers quote you and pocket the price difference as your profit. -MARK UP :)-

It can be considered the brother of dropshipping. The sister of the agency model.

To pull this off, you’d also need to get good at project management and quality control. There are a lot of moving parts so do your due diligence before diving in.

Neil Patel’s Free SEO Course

Neil Patel recently put out this free 7-week course on Search Engine Optimization.

If you go through all that and take action on what you learn, there’s a good chance you’d be able to find some local SEO clients to work with 👍

Or, if Ecommerce is your thing, Neil has started releasing a free course on that topic.

Keyword tools have gotten worse

One thing you should know if you’re into SEO: pretty much all keyword tools – Ahrefs, SEMrush, etc. – have become less reliable in the past few months 🙁

The guys from Authority Hacker explain why in this short video.

100% discount on Programming course

There’s a course on Udemy called The Self-Taught Programmer. Average rating of 4.5 stars from 1200+ reviews.

You can sign up for free for the next 2 days using this link.

Lots more free Udemy courses listed here – design, development, marketing, productivity, etc.

Apply it in one direction

I heard from a few people this week who are working on several projects at once.

That always strikes me as dangerous ⚠️

This quote from Thomas Edison (via James Clear) helps explain why:

“You do something all day long, don’t you? Every one does. If you get up at seven o’clock and go to bed at eleven, you have put in sixteen good hours, and it is certain with most people, that they have been doing something all the time. They have been either walking, or reading, or writing, or thinking. The only trouble is that they do it about a great many things and I do it about one. If they took the time in question and applied it in one direction, to one object, they would succeed. Success is sure to follow such application. The trouble lies in the fact that people do not have an object, one thing, to which they stick, letting all else go. Success is the product of the severest kind of mental and physical application.”

Instead of juggling 3 different projects for the next year, what if you devoted the next 4 months to just one?

That’ll do it for this week.

Was there anything above that you found particularly useful or interesting?

I aim to pack these emails with the best tips, insights and opportunities for building your online business. Your feedback helps me do that.

Also, feel free to forward this email to a friend, or you can direct them to the online version here: https://ebizfacts.com/ebiz-weekly-77/

In case you missed em, here are the last three editions of eBiz Weekly:

Until next week, rock on with your legendary self 💪

Niall Doherty – Tbilisi, Georgia
eBiz Facts

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